What is SEO (Search Engine Optimization)
SEO aims to draw the greatest amount of traffic possible for a website by bringing it to the top of a search engine’s results. Businesses and individuals use SEO to maximize the visibility of their websites and content in order to boost traffic.
Often companies hire SEO specialists to implement marketing strategies to ensure the website organic traffic. This means that all the visitors that click on the website are naturally not paid in a third party platform.
Breaking Down SEO (Search Engine Optimization)
SEO is a type of digital marketing that focuses specifically on driving a website higher in search results on sites. (such as Google, Yahoo, and Bing) the most common platform to drive organic traffic to your business is Search engines, which makes SEO highly competitive.
A successful strategy can bring a business a high level of exposure. Search engines are smart and can see any attends to cheat the systems that’s why a marketing strategy is highly initial. This process is called cloaking, it is using lots of keywords to make their information seem keyword rich. However this don’t work as google know when businesses that do that.